English Spelling Reform of Walter W. Skeat

Walter Skeat was one of those wonderful people who tried to make everyones life simpler. He did it in his very own way – by proposing a Spelling Reform in 1906. He was not the pioneer – the first request for making the spelling easier was made in 1881. Some linguistic magazines in USA even supported the proposal and printed the papers using â€Å"new orthography†. Inspired by Henry Sweet, Skeat decided to switch from good old complex spelling to phonetic spelling – and well, though his Reform failed, it was a very interesting suggestion indeed. Main Proposals of Spelling Reform Skeats work on Spelling Reform consists of 18 pages and his main point is incredibly simple: spelling should come to the point, where letters directly represent sounds. Back in Skeats times, schoolboys had to study Latin for 6 years and one of his main arguments for the necessity of Spelling Reform was the fact that it would be easier for boys to learn Latin pronunciation without Anglicizing it. This argument does not work now (thanks God, no one makes poor children study the â€Å"dead† language for 6 years), but its absence doesnt make the Spelling Reform any less comfortable. For example, Skeat proposed the following spellings of the words: hav, liv, abov; agreev, aproov, solv, freez, jepardy, bredth; cumfort, tuch, writn; acheev, beleev; num; lookt, honor and etc. Two Biggest â€Å"Acheevments† of It According to Walter Skeat, two very important achievements could be reached by the Spelling Reform: â€Å"The first is that those partial reforms would necessarily involve the disuse of a large number of useless letters. In this way more matter would be got into a page, and some labour in the compositions of the type would be saved; and as this would happen in every case, †¦it might very easily save every printer and publisher a considerable sum of money. It would not be surprising if the aggregate savings, in the course of a year, throughout the British Empire, were to amount to a considerable sum of money. [He projected the economy of thousands of pounds.]†¦ The second is that the task of learning to read would be considerably simplified, and the time taken to achieve that task would be considerably shortened†¦. In this case there can be no doubt at all that the sums thus saved would be very considerable.† So why did the Spelling Reform fail after all? There were two significant causes. Firstly, after learning hard options of how to spell some hard-to-remember words, people simply did not want to give up their accomplishments. They would rather torture their innocent children with horrors of old English grammar than losing their own privileges of knowledge. Secondly, simplified spelling somehow stank of Americanism to English people. So, unfortunately, Spelling Reform was considered a threat to pure English language and therefore got rejected.

Essay on America Home of Incarceration - 1968 Words

America Home of Incarceration The United States of America, the land of the free and the home of the caged. In 2008, it was reported that one out of every one hundred adults living in America are incarcerated in a jail or a prison (Pew). The City and County Jails and the Federal and State Prisons overcrowding problems are getting wildly close to crisis conditions. Statics show that by 2011 the inmate population in the United States will increase by a whopping thirteen percent, which are more than one million seven hundred thousand inmates that will be incarcerated in the United States (Statistics). This will not only cost the states that are housing these inmates more money, putting our state budgets in more debt, but will also cost†¦show more content†¦Probation can be handed down as a sentence in lieu of jail time or in combination with some jail time. Probation is usually always handed down at the time of sentencing by a judge in court. Parole is a condition set forth to allow an inmate to finish his or her prison sentence within the public. A parole board usually decides this. The parole board will look at the inmates records, his or her conduct while in prison (good behavior), and whether or not they believe this person will return to society without breaking any more laws. Like probation there will be stipulations handed down for the parolee to follow and will be supervised by a parole officer. During a poll taken on February 19, 2010, twenty five percent (three out of twelve) parole violators complained that the stipulations were too hard and not fair. One example of the complaints was that if there was any contact with the police that there was a chance that they could be violated. Contact could be as simple as being pulled over for speeding. The other seventy-five percent believed that the stipulations were fair and could be accomplished by anyone who really wanted to try (sentencing). Probation and parole are can be a great benefit to those who have committed crimes. This allows them to work and be home with their families, while still receiving some sort of punishment for their crimes. It can be harder to gainShow MoreRelatedMass Incarceration Essay1278 Words   |  6 Pages MASS INCARCERATION The prison population in the United states has increased 500% in thirty years. Since the 1970s social inequality has impacted the American prison system. America has 2.3 million people in prison which is â€Å"five times more than England and twelve times more than Japan.† We want to know why our prison population is growing and what are the core reasons. Has our society caused mass incarceration? Is it based on conflict theory or social stratification? Our research will includeRead MoreAmeric Land Of The Incarcerated1296 Words   |  6 Pages America: Land of the Incarcerated Connor Murphy Mesa Community College â€Æ' In 1814, Francis Scott Key wrote the poem The Star Spangled Banner after witnessing the attack on Fort McHenry by the British Royal Navy in the War of 1812. The poem was sang to the tune of a well-known British song and eventually, Key’s once amateur patriotic poem became the United States national anthem in which the lyrics strongly symbolize our country’s perseverance and freedom. The Star Spangled BannerRead MoreEssay On Superstitions In Huckleberry Finn1084 Words   |  5 PagesAmericans in the American South. Furthermore, even after the slaves were legally considered free citizens, African Americans were and continue to be subjected to oppressive laws that are meant to keep these group of people under the control of White America. For example, during the era of reconstruction Congress passed a series of laws that re-enforced the notion of racial segregation and forms of slavery in the United States. These laws prohibited any person who have any trace of ancestry of â€Å"Black†Read MoreMass Incarceration During The United States1322 Words   |  6 PagesMonroe Craver Mrs. Gallos English 3 Honors 30 March 2017 Mass Incarceration in the United States There are too many people in prison in our country and any people in prison today are non-violent drug offenders. The American war on drugs has targeted people in poverty and minorities, who are more likely to be involved in drug use. This has created a pattern of crime and incarceration and â€Å"...[a] connection between increased prison rates and lower crime is tenuous and small.† (Wyler). The prisonRead MoreMass Incarceration And Its Effects On Society1492 Words   |  6 Pagesits citizens. (The Editorial Board) The standard way of thinking about mass incarceration has it that mass incarceration is putting a stop to crimes. Today it has become common to dismiss the truth about mass incarceration. The Editorial Board of New York Times Magazine acknowledge that America`s imprisonment population has progressed to about 2.2 million (the Editorial Board). The Editorial Board is basically saying America is locking up more people than any country nationwide. What`s the solutionRead MoreThe Impact Of Mass Incarceration On African Americans1019 Words   |  5 PagesAmerica has the highest prevalence of jailing its citizens. Nearly 2.3 million Americans are behind bars or nearly one percent of the adult population at any given time (Campbell, Vogel, Williams, 2015). As of 2014, African Americans make up 34% of the incarcerated population. As a result, a disproportionate amount of African American youth will experience a parent’s incarceration. Research has shown that children of incarcerat ed parents experience emotional problems, socioeconomic problemsRead MoreThe World s Largest Incarceration Rate992 Words   |  4 PagesStates of America is known as a country of independence, liberty, and rights; within the lines of our national anthem the Stars Spangled Banner, it is clear to see how the phrases the land of the free and home of the brave, symbolize the ideals that have been centralized into the American Society for hundreds of years. Despite being recognized as a world power; for its military structure and the believed system of possibilities in terms of self advancement, the United States of America houses aRead MorePrison Reform : Effective And Reliable Correctional System1352 Words   |  6 Pagesprisoners to enable the creation of an efficient and reliable correctional system. In reforming the prison system, it is essential for alternatives to incarceration to be explored (UNODC). There has been a sizeable escalation in the number of individuals serving pris on sentences in American prisons. In fact, America has the world’s highest number of incarceration cases with over 2.2 million Americans in prison. The increased number of inmates has resulted in unprecedented congestion in prisons. Further,Read MoreThe Incarceration Of A Prisoner1464 Words   |  6 Pagesthe United States has the highest incarceration rate in the entire world! This is caused by severe sentences for petty crimes such as shoplifting and loitering. The purpose of prisons is to rehabilitate and educate the public about braking the law, yet many prisoners’ crimes are not met with equal sentences but too severe. America has high incarceration rates because of laws making it easy to get into prison, poor rehabilitation programs, and for the incarceration of people whom should not be. TheRead More The New Jim Crow: Mass Incarceration in the Age of Colorblindness, by Michelle Alexander1182 Words   |  5 PagesThe New Jim Crow: Mass Incarceration in the Age of Colorblindness is a book by Michelle Alexander, a civil rights litigator and legal scholar. The book discusses race-related issues specific to African-American males and mass incarceration in the United States. Michelle Alexander (2010) argues that despite the old Jim Crow is death, does not necessarily means the end of racial caste (p.21). In her book â€Å"The New Jim Crow†, Alexander describes a set of practices and social discourses that serve to

Analysis Of Financial Fair Play - 1087 Words

With the number of clubs which have participated in the UEFA competition over the past 12 years, a sample size of 6 teams will be selected for this dissertation. These clubs who must abide by Financial Fair Play regulations to participate in their competitions are Arsenal, Manchester United, Chelsea, Manchester City, Liverpool and Tottenham. It is also important to note that all clubs selected in this analysis has expense greater than â‚ ¬45 million, as UEFA’s break-even rule is subject to an exception of an acceptable deviation up to â‚ ¬45 million if the shortfall is covered by equity investment. As the Financial Fair Play has been in existence since 2010, financial statements and balance sheets for the selected clubs and the league have been†¦show more content†¦3.4.1 Profitability The Financial Fair Play draws attention to the reported losses made in European football over the past fifteen years. As football started to grow at an exponential rate, the losses started to mount also. As far back as the early 2000s, several clubs football clubs went bankrupt and faced administration while dealing with huge substantial losses. Prior to the season before the financial fair play was introduced, it was noted that 12 out of the 20 clubs reported an overall loss. This led to the Premier League pre-tax losses reaching an all-time unwanted record of  £445 million in 2009/10 and a debt around  £3.1 billion in 2008/2009 (Deloitte, 2011). The profitability of the league and its clubs in relation to the Financial Fair Play is determined by the profit and loss accounts (relevant income minus relevant expenses) which aligns with UEFA’s requirement for clubs to break even and improve their profitability. Another two objectives of the regulations mentioned previously also relate to profitability; which are:  ¥ encourage clubs to compete within their revenues  ¥ introduce more discipline and rationality in club football finances Therefore, this dissertation will discuss the following hypothesis below: 1. Hypothesis (H1): The Premier League and its clubs’ overall profitability improved since the arrival of Financial Fair Play. 3.4.2 Negative Equity NegativeShow MoreRelatedResearch On The Financial Performance Of The English Premier League801 Words   |  4 Pagesexamine whether the financial performance of the English Premier League and the sampled clubs improved after UEFA introduced their Financial Fair Play regulations. This led to the comparison of the results for the league in general and individual clubs over a ten-year period (2004 – 2015). This ten year period was broken down into two parts: â€Å"FFP1† which represented years prior to the Financial Fair Play introduction (2004 – 2009) and â€Å"FFP2† representing post Financial Fair Play years (2010 – 2015)Read MoreEssay Sugar Daddies in European Football Clubs1388 Words   |  6 Pagesal. (2009) and their analysis of social welfare and difference between profit-maximising and win-maximising leagues; then Lang et al. (2011) analysed benefactors influence on industry competitiveness; then Madden (2012) studied i mplications towards the economic stability of the industry; then Franck Lang (2012) observed growing trend towards riskier strategic investments amongst ‘sugar-daddy’ owned clubs; and finally the possible outcome of new UEFA’s ‘Financial Fair Play’ regime (aimed at reducingRead MoreImpact of the Presence of Sugar Daddies in the European Football Industry950 Words   |  4 Pageshierarchy where national competitions are seen superior over the domestic league competitions; competitiveness in terms of promotion and relegation; lack of entry barriers to the lowest level of competition; competitive and mobile labour market; financial negotiations and transactions between clubs, players and sponsors (Szymanski, 2003; Holt, 2009). Players are seen as the most important asset for the football club in terms of exploiting their playing talent; creating competitive advantage; and achievingRead MoreThe Financial Fair Play ( Ffp )1601 Words   |  7 Pagesse en itself undergoing a paradigm shift in the past decades. As European football grew into the gigantic monolith it is today, an inflow of money found its way into the coffers of the Union des Associations Europà ©ennes de Football (UEFA). The Financial Fair Play (FFP) regulations were initiated in principle to create a level playing field between clubs owned by business tycoons and those who are a bit more moderate in comparison. It is a sad sight that today, European club football is in truth, nothingRead MoreFactor Analysis Of Information Risk878 Words   |  4 PagesFactor Analysis of Information Risk (FAIR) Factor Analysis of Information Risk (FAIR) is a framework for understanding, analyzing and measuring information risk (Violino, 2010). FAIR is a Value at Risk (VaR) model for cyber security and operational risk and is considered an international standard by The Open Group. The FAIR model quantifies information risk in financial terms using a scientific approach (RiskLens, 2015). Other risk models measure risk in qualitative terms based on the opinions ofRead MoreEthics And Management : Ethical Considerations By Observers Of Earnings Management909 Words   |  4 Pagesmethods, earnings management, and financial reporting to examine the ethicalness of judgments. Management’s ethics play a key role in earnings management activities and financial reporting. The researcher questions if the accounting profession and businesses build the line of tolerable and prohibited earnings management practices (pp. 285 -286). The main objective of research is to examine ethically related judg ments through earning management activities. Management plays different ethical roles to achieveRead MoreLorman Lumber Case Study1501 Words   |  7 Pagesassistant production manager for Lorman Lumber Co.’s Yamica sawmill. Ben has been with the company for six years, where he is working on an analysis of a proposed capital investment to recapture and recycle wastewater by refitting the Sawmill with a closed cycle system. Ben is under significant pressure because of this project: †¢ †¢ The data collected for the analysis is based on educated estimates, which given the sensitivity of the project, creates an uneasy feeling. The number of people affected: WhileRead MoreWhat Is Economic Freedom?1509 Words   |  7 Pagesmight call economic freedom. Adam Smith being the pioneer of his economic system was acclaimed as the high priest of capitalism by many. The centerpiece of his work and views was the analysis of â€Å"invisible hand†, mechanism by which the econ omic activities of profit seeking individuals resulted in the greatest financial good for a society as a whole. In this system, although each individual is intending his own gain, the advocates of capitalism argue that the overall effect is the promotion of the interestRead MoreThe Financial Accounting Standards Board1621 Words   |  7 PagesIn September of 2006, The Financial Accounting Standards Board (FASB) issued Statement of Financial Accounting Standards No. 157: Fair Value Measurements (FAS 157) to provide guidance about how entities should determine fair value estimations for financial reporting purposes. These guidelines coincide with the conceptual framework and provide a baseline for accounting professionals to gauge the true worth of an asset. The goal of the conceptual framework to provide clear concise information acrossRead MoreVariable Interest Entities Essay900 Words   |  4 Pagesregarding tasks he has assigned me to do. The tasks entail answering the followin g questions in my analysis of whether LeaseMed is a Variable Interest Entity (VIE) and if DeviceCo should consolidate LeaseMed as a primary beneficiary: (1) Does DeviceCo qualify for the business scope exception, (2) Does LeaseMed have sufficient equity to finance its activities without additional subordinated financial support, and on the basis of that answer, is LeaseMed a VIE, and (3) Is DeviceCo still required to

Fitzgerald and Short Story Writing Essay - 1370 Words

Fitzgerald and Short Story Writing Although Fitzgerald today is usually considered a novelist, in his lifetime he was more well-known for his short stories. He was a prolific writer of short stories, and published around 160 of them (Bruccoli xiii). Many literary critics often separate â€Å"Fitzgerald the novel writer† from â€Å"Fitzgerald the short story writer†. In his own life, Fitzgerald felt somewhat of a disconnection between his ‘literary’ career as a novelist and his more professional career writing short stories. However, Fitzgerald’s short stories are very important to the study of his work. One can observe his development as a writer and see parallels between his stories and his novels. Writing†¦show more content†¦Some of his stories were praised, however, such as â€Å"May Day†, â€Å"The Ice Palace†, â€Å"The Diamond as Big as the Ritz†, â€Å"The Rich Boy†, and â€Å"Babylon Revisited†. Moreover, recent literary critics, particularly in the past decade, have reevaluated Fitzgerald’s canon of short stories and now recognize them as a critical and valuable component of Fitzgerald’s work. While Fitzgerald’s stories often have common themes running through them, they are not formulaic or predictable. Fitzgerald once said: â€Å"As soon as I feel I am writing to a cheap specification, my pen freezes and my talent vanishes over the hill† (qtd. in Bruccoli xv). His stories are often unpredictable and do not always have happy endings. Moreover, many of the stories have morals at their center. They often deal with issues that are very telling of this period in history. As Mangum says: â€Å"Fitzgerald’s short fiction, often through subtext, both deconstructs post-World War I values and also speaks to issues that transcend the modern† (66). It is for reasons such as this that Fitzgerald’s short stories are such a valuable asset to American literature. Although Fitzgerald resented having to write popular fiction to make a living, he did use his stories to aid in the writing of his novels. He would often use shortShow MoreRelatedF. Scott Fitzgerald Research Paper1504 Words   |  7 PagesF. Scott Fitzgerald is in many ways one of the most notable writers of the twentieth century. His prodigious literary voice and style provides remarkable insight into the lifestyles of the rich and famous, as well as himself. Exploring themes such as disillusionment, coming of age, and the corruption of the American Dream, Fitzgerald based most of his subject matter on his own despicable, tragic life experiences. Although he was thought to be the trumpeter of the Jazz Age, he never directly identifiedRead MoreThe Life and Times of a Philosopher of Flappers Essay696 Words   |  3 Pagesand a time without war. F. Scott Fitzgerald is just one of the many writers during this time to write about such times. Fitzgerald, however, is an au thor that defined this era also known as the Jazz Age. Known for novels such as The Great Gatsby, This Side of Paradise, and The Beautiful and the Damned, and many short stories, Fitzgerald is described by famousauthors.org as â€Å"one of the greatest writers American soil has produced in the 20th century. F. Scott Fitzgerald is one of the most influentialRead MoreThe Great Gatsby By F. Scott Fitzgerald998 Words   |  4 Pagespeople did not respected Fitzgerald writing in 20th century , but why people are respecting and valuing Fitzgerald work in 21th century? Fitzgerald had hard time to get profit from his writing, but he never got good profit after his first novel. In a Fitzgerald life, his background information was the most important about him, the comparison of Fitzgerald and the main character of his number one book in American â€Å"The Great Gatsby’s†, and the Fitzgerald influence of behind writing. From a childhood toRead More Francis Scott Key Fitzgerald and His Work Essay735 Words   |  3 PagesFrancis Scott Key Fitzgerald and His Work      Ã‚  Ã‚  Ã‚   By the time F. Scott Fitzgerald published The Great Gatsby in 1925, he had already amassed an impressive literary resume. From his first commercial publication of the short story, Babes in the Woods at age 23 to The Sensible Thing at age 28, Fitzgerald published fourteen short stories, one play, two collections of short stories, and two novels. His first novel, This Side of Paradise, made Fitzgerald a celebrity. TheRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 PagesFitzgerald’s writing in the twentieth century, but why people are respecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being aRead MoreEssay on Francis Scott Fitzgerald1331 Words   |  6 PagesFrancis Scott Fitzgerald nbsp;nbsp;nbsp;nbsp;nbsp;Francis Scott Key Fitzgerald is known as one of the most important American writers of his time. He wrote about the troubling time period in which he lived known as the Jazz Age. During this era people were either rich or dreamt of great wealth. Fitzgerald fell into the trap of wanting to be wealthy, and suffered great personal anguish because of these driving forces. I have chosen to write a term paper on F.Scott Fitzgerald. The goal of thisRead MoreF. Scott Fitzgeralds American Dream Essay1643 Words   |  7 Pageswould never be so happy again.†(Fitzgerald). F. Scott Fitzgerald was born on September 24, 1896 in St. Paul, Minnesota, into a very prestigious, catholic family. Edward, his father, was from Maryland, and had a strong allegiance to the Old South and its values. Fitzgerald’s mother, Mary, was the daughter of an Irish immigrant who became wealthy as a wholesale grocer in St. Paul. His upbringing, affected much of his writing career. Half the time F. Scott Fitzgerald thought of himself as the â€Å"heirRead More F. Scott Fitzgerald’s All the Sad Young Men Essay1271 Words   |  6 Pagessixth book. The work was composed of nine short stories that had been published in magazines such as the Saturday Evening Post over the course of the previous year. The work was Fitzgerald’s third short story collection and followed the Great Gatsby in publication on the 26th of February 1926. To most, this book signaled Fitzgerald’s staying power as many of his seniors had believed that his initial success as a writer was lucky. They did not take Fitzgerald seriously as an author. On the whole,Read MoreA Hero And I Will Write You A Tragedy Essay1651 Words   |  7 Pageswrite you a tragedy,† a quote made famous by Francis Scott Key Fitzgerald. He was also known as F. Scott Fitzgerald, Scott, or Scotty. Fitzgerald was born in 1896, in St. Paul, Minnesota. His father who worked for Procter and Gamble moved the family from St. Paul to New York. They moved back and forth for years between Syracuse and Buffalo. In 1908 after Fitzgerald’s father loses his job the family moves back to St. Paul. Fitzgerald went to school in New Jersey where he attended Princeton. BecauseRead MoreFrancis Scott Fitzgerald828 Words   |  3 Pagesto-do family, F(rancis). Scott (Key) Fitzgerald is known as one of the most iconic American authors. He started gathering his fame with publications in Saturday Evening Post, which was at the time, the most widely read magazine in the United States with 2,750,000 copies sent out per week (Bruccoli 15), and Fitzgerald published the majority of his short stories in the magazine. He had many major themes throughout his works, be it novel, novella, essay, or short story, each had at least one of his common

Be human or victorias secret Free Essays

Victorians Secret is a famous company of lingerie and beauty products, which was founded in 1977 by Roy Raymond n Ohio, United States. The company’s slogan is the sale Of beauty, being sexy, fabulous and perfect. Since 1995, in the last weeks of November the company Victorians Secret presents the Victorians Secret Fashion Show in which it presents the new collections for the year. We will write a custom essay sample on Be human or victorias secret or any similar topic only for you Order Now Famous singers will attend this show as well as the supermodels of the company, who are called Angels. Victorians Secret Angels are selected supermodels for the company’s campaigns. All angels are extremely beautiful and fit a mannequin size 36. In November 2014, in GLAMOUR magazine showed that Victorians Secret munched the newest bra campaign â€Å"Body by Victoria Secret† the advertising picture has 10 of the most beautiful Angels models, including models with blonde, brunette and black hair. All Angels are using the new collection of lingerie with possession, confidence and sexy poses. The slogan in the picture is the â€Å"Perfect Body. Perfect Fit. Perfect Comfort. Perfectly SOFT. † In addiction at the end has â€Å"Explore the Collection† followed with the names of the new ten types of bras. GLAMOUR is a women’s magazine focusing on fashion, beauty, relationship, sex, lifestyle and services. The magazine targets women teen the ages of 18 and 40, both single and married. These women may be at any stage of their lives, such as going to college, working in jobs full time or part time, caring for a family. Health and fitness, in search of beauty and well-being are also involved. The target audience is women who are focused itself, and on the world, blobs and internet. These tend to speak of the hottest issues and show all the new trends emerging for the female consumer. The primary ads are new patterns and fashions that come soon. The Perfect Body is a new line of bra Victorians Secret afford to its customers in a huge variety: Rasa and push-up, perfect shape, new perfect comfort deem push up, and others. The variety that most consumers appreciate is the opportunity to choose the best type of bras that fit them. Another purpose of this campaign is that with new bras Victorians Secret you get â€Å"The Perfect Body’, Perfect Fit, perfect Comfort and Perfectly Soft. † In reality does everything come together with just a bra? How not to buy? The advertisement for this seems a little be promising with all this perfection in just a bra, we can see clearly the marketing game in the advertisement. The word â€Å"perfect† is ones of racketing games that misleads consumers, and make them purchase the product in search of the perfect. Because consumers are always seeking the best and perfect, and this propaganda ends up attracting them. For example, this new collection of the bra names is the â€Å"PERFECT SHAPE†; can you have the perfect shape with this new bra? Does â€Å"perfect† by Victorians Secret is perfect? It is one of the facts that everyone would have to examine in advertisements. Another word used in advertising is â€Å"NEW. † Why does everyone want what is new? Just because it is new, is it means better? We now that many times what is new is not better than old, but we live in a consumer’s world. We just want what is new, just to keep with the developments and commercial growth. Another type of marketing used to attract consumers are the BEA dutiful models that are confirming the proposal of the campaign. All of them are posing and showing confidence, resourcefulness, and are still being sexy and powerful with panties and bras. What looks interesting in the first time, but which captures the majority of consumers. Who does not Want to feel confident and powerful using only panties and bra? I think that everyone wants to feel good wearing only panties and bras because it is virtually impossible. That is what the companies like Victorians Secret presents and convinces consumers, using in advertising to reach consumers and have succeed in their new collections. Victorians Secret does not just sell lingerie and beauty products it sells sensuality set, power and the female’s fabulous side. In the new campaign â€Å"Body by Victorians Secrets†, 10 angels are positioned as a front line ready for battle, as an army battalion ready to fight. However, battle in this direction is different; he battle is against the consumer. They are showing that this is the body of Victorians Secretes, perfect and ready. When you look yourself and see the new collection and the Angels, you already feel lost and out Of context, and see the need for the new product. This is how propaganda â€Å"Body by Victorians Secret† appeal to the emotional side of marketing, showing that with the new products you can purchase the â€Å"Perfect Body. † Another way that advertising eludes the side emotionally are the features that the models are shown. The Angels are pictured are sexy, confident, uninhibited and happy. Something that appeals to the popular side, people living standards indicated by the media, and to see an advertisement like this in GLAMOUR magazine very consumers believe this is the key to all problems. Furthermore, these advertisements often end up backfiring on a population. Advertisements as this â€Å"The Perfect Body† causes many consumers to rebel by not fit the pattern that company shows. Victorians Secret shows a variety of ethnicity in the photo templates, but has not done the same in the body shapes. This makes many consumers give up the product and even the company. The emotional did ‘Body by Victorians Secret† can take depends on the consumer, and the success of this new collection can be committed only for fit in Angels’ size by Victorians Secret. Victorians Secret Angels use their campaigns to attract attention and consumers. The Angels of Victorians Secret are the top models in the fashion world, as Giggles Bunched, the Brazilian model that is one of the top on the fashion world and well paid, was an Angel. The benefit and aim to have them as Angels is very marketing. Because having the best models in the world fashion wearing Victorians Secrets products, not only attracts nonusers, but also magazines, reports and all media. It is a fact that some consumers will only purchase the products Victorians Secret, because they are the top models in the fashion world. In addition, many news companies will only show advertisements for having the hottest Angels. Victorians Secret is a company that sells dreams and achievements, where the products promise to transform the buyer on being sexy, fabulous, charming and perfect. One of the companies is liable to generalize, by imposing a standard of beauty. The advertisement â€Å"Body by Victorians Secret† with the slogan â€Å"The Perfect Body† s one of the advertisements that would never come through the media. I wonder what the company Victorians Secret wins to continue with advertisements and campaigns that link to a â€Å"perfect model†. Of course it has its consumers â€Å"perfect model†, which still make a profit. In a developing world in which we live, we must take action against companies imply that standard, a standard that does not involve half the world’s population. We all should stop dreaming about the promises that Victorians Secrets presents. Each has its life; each has its shape, size, color, and so on. Everything is different; we deed to have something perfect to follow? Who said that the perfect is The Perfect by Victorians Secret? How to cite Be human or victorias secret, Papers

Understanding Service Experience On Brand -Myassignmenthelp.Com

Question: Discuss About The Understanding Service Experience On Brand? Answer: Introduction The learner is working as a marketing consultant for Marriott International Hotel in Hong Kong. My role includes doing the market research in regards to the current trend in the market and the service standard of the Marriott International Hong Kong. Marriott International is internationally known as a hotel chain that provides an utmost customer service standard. However, I did find some negative reviews from few of the customers on the menu offered to them. I had then recommended the management team to conduct a thorough research on the fact to identify whether it is genuine. There are several methods to assess the customer needs; however, the learner has used the different social media platforms to identify the customer responses. The learner is a marketing consultant for Marriott International Hong Kong had thought this as the most productive and accessible way to closely monitor the customer responses (Brandon-Jones et al. 2016). Outline your organization's Customer Service standard. How do you monitor how effectively the Standard is applied in the workplace? Marriott International is one of the very few hotel chains in the entire world which is widely known for its customer service standard. Customer service standard can be understood from its strategies which are entirely focused on raising the level of customer service. The company believes in Think Global, Act Local which means that it wishes to operate at the global level and that too with an utmost customer service standard. To fulfill the purpose, the company desirably plans the operation strategically. Selecting the strategic locations, using also the sustainable resources and deploying the educated skilled employees are the few strategies that the learner's company adapt to enhance its customer service standard (marriott.com 2018). Monitoring can be done in ample of ways such as by monitoring the phone calls, asking customers for feedback and monitoring the customer's comments on the different social media platforms like Facebook, Twitter, YouTube, and others. However, the learner has chosen to monitor the customer's feedback on the various online resources as mentioned earlier (Manhas and Tukamushaba 2015). How does your organization promote and encourage good customer service? Different organizations have distinguished ways of approaching the customer service standard (Dhar 2015). Unlike the other companies, Marriott International has a very unconventional take on the customer service standard. They believe that every single customer is important to them which are why they put emphasis on satisfying every single customer. They also believe in anticipate the customer needs with the help of different resources and then deliver them accordingly to enhance the customer service level. Employees in the company are instructed to entertain the communication at a time when it is not suitable as per the business rules. They empower their employees to make decisions, so that, they feel the ownership and do the needful in regards to customer service prior to instructions from the management team on the same (marriott.com 2018). References: Brandon-Jones, A., Lewis, M., Verma, R. and Walsman, M.C., 2016. Examining the characteristics and managerial challenges of professional services: An empirical study of management consultancy in the travel, tourism, and hospitality sector.Journal of Operations Management,42, pp.9-24. Dhar, R.L., 2015. Service quality and the training of employees: The mediating role of organizational commitment.Tourism Management,46, pp.419-430. Manhas, P.S. and Tukamushaba, E.K., 2015. Understanding service experience and its impact on brand image in hospitality sector.International Journal of Hospitality Management,45, pp.77-87. marriott.com 2018.Core Values and Heritage | Marriott International Corporate Values. [online] marriott.com. Available at: https://www.marriott.com/culture-and-values/core-values.mi [Accessed 30 Jan. 2018].

Macbeth Contradiction In The Essay Example For Students

Macbeth Contradiction In The Essay It has often been said that Macbeth is a character of powerful contradictions. He is evil and all-powerful. Are his violent acts and his criminal activities simply the result of Macbeths ambition to be King of Scotland? Why is he willing to kill his king and his best friend with apparently no remorse? Are his acts the result of blind ambition? No, Macbeth is the target of manipulation. He is not the manipulator, but instead is manipulated by different people and different forces. Macbeth encounters his first group of manipulators in the form of witches. The witches prophesize that Macbeth will one day be King of Scotland and that the descendents of Banquo will become kings. Having shared this prophecy with Lady Macbeth, the goal of being king becomes very enticing. Macbeths first act of evil is the killing of Duncan. Before the murder, Macbeth tries to tell Lady Macbeth that he will not go through with it. She has to goad him into killing the King. After committing the murder, Macbeth seems almost delirious. He says that all great Neptunes ocean will not wash this blood clean from my hand(Act II, Scene ii, lines 60-61). When he murders Banquo, Macbeth is still in torment, but the cause of his anguish seems to have changed. He is afraid of Banquo, because Banquo knows about the witches and because the witches predicted that his descendents would be kings. Banquos death, he says will put his mind at rest. As the play goes on, there is a fundamental change in Macbeths character. Due to the manipulation of others, Macbeth has lost all sense of morality and right and wrong. The craving for power and obtaining more control consumes Macbeth. Macbeth orders the murder of Macduffs wife and children. Their killings gain him nothing. He has good reason to fear Macduff, but slaughtering his enemys family is pointless. Macbeth wants to spite Macduff. He kills Macduffs family to maintain control and power. Despite the witches new prophecies, Macbeth is paranoid of losing the crown. Since he cannot get at Macduff directly, he lets loose this senseless violence. As the target of manipulation Macbeth strikes out at random, and his moral sense seems to have entirely disappeared. The brave hero we met in Act I who at least seemed honorable, is completely twisted. Macbeths crimes have cost him dearly. His reaction to Lady Macbeths death is a sign of complete despair -all feeling is dead in him. Tomorrow, and tomorrow, and tomorrow (Act V, Scene v, lines 17-28) is less an expression of grief than it is a speech about the utter meaninglessness of life. Macbeths ambitions are now stronger than his conscience. The witches have tempted and controlled him with the idea of becoming king. Lady Macbeth manipulates him to overcome his natural hesitation to commit murder. Due to his manipulation, Macbeth chooses the crown over his honor and material gain in this world over salvation in the next world. Once he has killed to get the crown, the other crimes seem inevitable. In order to keep what he has taken, Macbeth learns to lie and kill as a matter of course. His values become totally confused. Fair is foul, and foul is fair to him now; he has lost track of the difference. By the end of the play, manipulation by others has completely consumed Macbeth. Once Macbeth kills Duncan, he is committed to a course of lying and killing. His sense of right and wrong is eaten away. Even before Macbeth is killed, he is dying of a diseased spirit. Scotland is also infected, and Macbeth is its disease. .ub4c78763c581f9e4b70a3c11cb95bcf0 , .ub4c78763c581f9e4b70a3c11cb95bcf0 .postImageUrl , .ub4c78763c581f9e4b70a3c11cb95bcf0 .centered-text-area { min-height: 80px; position: relative; } .ub4c78763c581f9e4b70a3c11cb95bcf0 , .ub4c78763c581f9e4b70a3c11cb95bcf0:hover , .ub4c78763c581f9e4b70a3c11cb95bcf0:visited , .ub4c78763c581f9e4b70a3c11cb95bcf0:active { border:0!important; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .clearfix:after { content: ""; display: table; clear: both; } .ub4c78763c581f9e4b70a3c11cb95bcf0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub4c78763c581f9e4b70a3c11cb95bcf0:active , .ub4c78763c581f9e4b70a3c11cb95bcf0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .centered-text-area { width: 100%; position: relative ; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub4c78763c581f9e4b70a3c11cb95bcf0:hover .ctaButton { background-color: #34495E!important; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .ub4c78763c581f9e4b70a3c11cb95bcf0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub4c78763c581f9e4b70a3c11cb95bcf0:after { content: ""; display: block; clear: both; } READ: Computer Network Security Alternatives Essay Macbeth is a prime example of the corruption of power, and how absolute power corrupts absolutely. Shakespeares play Macbeth is a study of manipulation, control, and power. It shows how individuals can control the mind and actions of others. That control when evil, can create not only turmoil within the person being controlled, but can lead to death and destruction of others around the person. In the case of Macbeth, not