Be human or victorias secret Free Essays

Victorians Secret is a famous company of lingerie and beauty products, which was founded in 1977 by Roy Raymond n Ohio, United States. The company’s slogan is the sale Of beauty, being sexy, fabulous and perfect. Since 1995, in the last weeks of November the company Victorians Secret presents the Victorians Secret Fashion Show in which it presents the new collections for the year. We will write a custom essay sample on Be human or victorias secret or any similar topic only for you Order Now Famous singers will attend this show as well as the supermodels of the company, who are called Angels. Victorians Secret Angels are selected supermodels for the company’s campaigns. All angels are extremely beautiful and fit a mannequin size 36. In November 2014, in GLAMOUR magazine showed that Victorians Secret munched the newest bra campaign â€Å"Body by Victoria Secret† the advertising picture has 10 of the most beautiful Angels models, including models with blonde, brunette and black hair. All Angels are using the new collection of lingerie with possession, confidence and sexy poses. The slogan in the picture is the â€Å"Perfect Body. Perfect Fit. Perfect Comfort. Perfectly SOFT. † In addiction at the end has â€Å"Explore the Collection† followed with the names of the new ten types of bras. GLAMOUR is a women’s magazine focusing on fashion, beauty, relationship, sex, lifestyle and services. The magazine targets women teen the ages of 18 and 40, both single and married. These women may be at any stage of their lives, such as going to college, working in jobs full time or part time, caring for a family. Health and fitness, in search of beauty and well-being are also involved. The target audience is women who are focused itself, and on the world, blobs and internet. These tend to speak of the hottest issues and show all the new trends emerging for the female consumer. The primary ads are new patterns and fashions that come soon. The Perfect Body is a new line of bra Victorians Secret afford to its customers in a huge variety: Rasa and push-up, perfect shape, new perfect comfort deem push up, and others. The variety that most consumers appreciate is the opportunity to choose the best type of bras that fit them. Another purpose of this campaign is that with new bras Victorians Secret you get â€Å"The Perfect Body’, Perfect Fit, perfect Comfort and Perfectly Soft. † In reality does everything come together with just a bra? How not to buy? The advertisement for this seems a little be promising with all this perfection in just a bra, we can see clearly the marketing game in the advertisement. The word â€Å"perfect† is ones of racketing games that misleads consumers, and make them purchase the product in search of the perfect. Because consumers are always seeking the best and perfect, and this propaganda ends up attracting them. For example, this new collection of the bra names is the â€Å"PERFECT SHAPE†; can you have the perfect shape with this new bra? Does â€Å"perfect† by Victorians Secret is perfect? It is one of the facts that everyone would have to examine in advertisements. Another word used in advertising is â€Å"NEW. † Why does everyone want what is new? Just because it is new, is it means better? We now that many times what is new is not better than old, but we live in a consumer’s world. We just want what is new, just to keep with the developments and commercial growth. Another type of marketing used to attract consumers are the BEA dutiful models that are confirming the proposal of the campaign. All of them are posing and showing confidence, resourcefulness, and are still being sexy and powerful with panties and bras. What looks interesting in the first time, but which captures the majority of consumers. Who does not Want to feel confident and powerful using only panties and bra? I think that everyone wants to feel good wearing only panties and bras because it is virtually impossible. That is what the companies like Victorians Secret presents and convinces consumers, using in advertising to reach consumers and have succeed in their new collections. Victorians Secret does not just sell lingerie and beauty products it sells sensuality set, power and the female’s fabulous side. In the new campaign â€Å"Body by Victorians Secrets†, 10 angels are positioned as a front line ready for battle, as an army battalion ready to fight. However, battle in this direction is different; he battle is against the consumer. They are showing that this is the body of Victorians Secretes, perfect and ready. When you look yourself and see the new collection and the Angels, you already feel lost and out Of context, and see the need for the new product. This is how propaganda â€Å"Body by Victorians Secret† appeal to the emotional side of marketing, showing that with the new products you can purchase the â€Å"Perfect Body. † Another way that advertising eludes the side emotionally are the features that the models are shown. The Angels are pictured are sexy, confident, uninhibited and happy. Something that appeals to the popular side, people living standards indicated by the media, and to see an advertisement like this in GLAMOUR magazine very consumers believe this is the key to all problems. Furthermore, these advertisements often end up backfiring on a population. Advertisements as this â€Å"The Perfect Body† causes many consumers to rebel by not fit the pattern that company shows. Victorians Secret shows a variety of ethnicity in the photo templates, but has not done the same in the body shapes. This makes many consumers give up the product and even the company. The emotional did ‘Body by Victorians Secret† can take depends on the consumer, and the success of this new collection can be committed only for fit in Angels’ size by Victorians Secret. Victorians Secret Angels use their campaigns to attract attention and consumers. The Angels of Victorians Secret are the top models in the fashion world, as Giggles Bunched, the Brazilian model that is one of the top on the fashion world and well paid, was an Angel. The benefit and aim to have them as Angels is very marketing. Because having the best models in the world fashion wearing Victorians Secrets products, not only attracts nonusers, but also magazines, reports and all media. It is a fact that some consumers will only purchase the products Victorians Secret, because they are the top models in the fashion world. In addition, many news companies will only show advertisements for having the hottest Angels. Victorians Secret is a company that sells dreams and achievements, where the products promise to transform the buyer on being sexy, fabulous, charming and perfect. One of the companies is liable to generalize, by imposing a standard of beauty. The advertisement â€Å"Body by Victorians Secret† with the slogan â€Å"The Perfect Body† s one of the advertisements that would never come through the media. I wonder what the company Victorians Secret wins to continue with advertisements and campaigns that link to a â€Å"perfect model†. Of course it has its consumers â€Å"perfect model†, which still make a profit. In a developing world in which we live, we must take action against companies imply that standard, a standard that does not involve half the world’s population. We all should stop dreaming about the promises that Victorians Secrets presents. Each has its life; each has its shape, size, color, and so on. Everything is different; we deed to have something perfect to follow? Who said that the perfect is The Perfect by Victorians Secret? How to cite Be human or victorias secret, Papers

Understanding Service Experience On Brand -Myassignmenthelp.Com

Question: Discuss About The Understanding Service Experience On Brand? Answer: Introduction The learner is working as a marketing consultant for Marriott International Hotel in Hong Kong. My role includes doing the market research in regards to the current trend in the market and the service standard of the Marriott International Hong Kong. Marriott International is internationally known as a hotel chain that provides an utmost customer service standard. However, I did find some negative reviews from few of the customers on the menu offered to them. I had then recommended the management team to conduct a thorough research on the fact to identify whether it is genuine. There are several methods to assess the customer needs; however, the learner has used the different social media platforms to identify the customer responses. The learner is a marketing consultant for Marriott International Hong Kong had thought this as the most productive and accessible way to closely monitor the customer responses (Brandon-Jones et al. 2016). Outline your organization's Customer Service standard. How do you monitor how effectively the Standard is applied in the workplace? Marriott International is one of the very few hotel chains in the entire world which is widely known for its customer service standard. Customer service standard can be understood from its strategies which are entirely focused on raising the level of customer service. The company believes in Think Global, Act Local which means that it wishes to operate at the global level and that too with an utmost customer service standard. To fulfill the purpose, the company desirably plans the operation strategically. Selecting the strategic locations, using also the sustainable resources and deploying the educated skilled employees are the few strategies that the learner's company adapt to enhance its customer service standard (marriott.com 2018). Monitoring can be done in ample of ways such as by monitoring the phone calls, asking customers for feedback and monitoring the customer's comments on the different social media platforms like Facebook, Twitter, YouTube, and others. However, the learner has chosen to monitor the customer's feedback on the various online resources as mentioned earlier (Manhas and Tukamushaba 2015). How does your organization promote and encourage good customer service? Different organizations have distinguished ways of approaching the customer service standard (Dhar 2015). Unlike the other companies, Marriott International has a very unconventional take on the customer service standard. They believe that every single customer is important to them which are why they put emphasis on satisfying every single customer. They also believe in anticipate the customer needs with the help of different resources and then deliver them accordingly to enhance the customer service level. Employees in the company are instructed to entertain the communication at a time when it is not suitable as per the business rules. They empower their employees to make decisions, so that, they feel the ownership and do the needful in regards to customer service prior to instructions from the management team on the same (marriott.com 2018). References: Brandon-Jones, A., Lewis, M., Verma, R. and Walsman, M.C., 2016. Examining the characteristics and managerial challenges of professional services: An empirical study of management consultancy in the travel, tourism, and hospitality sector.Journal of Operations Management,42, pp.9-24. Dhar, R.L., 2015. Service quality and the training of employees: The mediating role of organizational commitment.Tourism Management,46, pp.419-430. Manhas, P.S. and Tukamushaba, E.K., 2015. Understanding service experience and its impact on brand image in hospitality sector.International Journal of Hospitality Management,45, pp.77-87. marriott.com 2018.Core Values and Heritage | Marriott International Corporate Values. [online] marriott.com. Available at: https://www.marriott.com/culture-and-values/core-values.mi [Accessed 30 Jan. 2018].

Macbeth Contradiction In The Essay Example For Students

Macbeth Contradiction In The Essay It has often been said that Macbeth is a character of powerful contradictions. He is evil and all-powerful. Are his violent acts and his criminal activities simply the result of Macbeths ambition to be King of Scotland? Why is he willing to kill his king and his best friend with apparently no remorse? Are his acts the result of blind ambition? No, Macbeth is the target of manipulation. He is not the manipulator, but instead is manipulated by different people and different forces. Macbeth encounters his first group of manipulators in the form of witches. The witches prophesize that Macbeth will one day be King of Scotland and that the descendents of Banquo will become kings. Having shared this prophecy with Lady Macbeth, the goal of being king becomes very enticing. Macbeths first act of evil is the killing of Duncan. Before the murder, Macbeth tries to tell Lady Macbeth that he will not go through with it. She has to goad him into killing the King. After committing the murder, Macbeth seems almost delirious. He says that all great Neptunes ocean will not wash this blood clean from my hand(Act II, Scene ii, lines 60-61). When he murders Banquo, Macbeth is still in torment, but the cause of his anguish seems to have changed. He is afraid of Banquo, because Banquo knows about the witches and because the witches predicted that his descendents would be kings. Banquos death, he says will put his mind at rest. As the play goes on, there is a fundamental change in Macbeths character. Due to the manipulation of others, Macbeth has lost all sense of morality and right and wrong. The craving for power and obtaining more control consumes Macbeth. Macbeth orders the murder of Macduffs wife and children. Their killings gain him nothing. He has good reason to fear Macduff, but slaughtering his enemys family is pointless. Macbeth wants to spite Macduff. He kills Macduffs family to maintain control and power. Despite the witches new prophecies, Macbeth is paranoid of losing the crown. Since he cannot get at Macduff directly, he lets loose this senseless violence. As the target of manipulation Macbeth strikes out at random, and his moral sense seems to have entirely disappeared. The brave hero we met in Act I who at least seemed honorable, is completely twisted. Macbeths crimes have cost him dearly. His reaction to Lady Macbeths death is a sign of complete despair -all feeling is dead in him. Tomorrow, and tomorrow, and tomorrow (Act V, Scene v, lines 17-28) is less an expression of grief than it is a speech about the utter meaninglessness of life. Macbeths ambitions are now stronger than his conscience. The witches have tempted and controlled him with the idea of becoming king. Lady Macbeth manipulates him to overcome his natural hesitation to commit murder. Due to his manipulation, Macbeth chooses the crown over his honor and material gain in this world over salvation in the next world. Once he has killed to get the crown, the other crimes seem inevitable. In order to keep what he has taken, Macbeth learns to lie and kill as a matter of course. His values become totally confused. Fair is foul, and foul is fair to him now; he has lost track of the difference. By the end of the play, manipulation by others has completely consumed Macbeth. Once Macbeth kills Duncan, he is committed to a course of lying and killing. His sense of right and wrong is eaten away. Even before Macbeth is killed, he is dying of a diseased spirit. Scotland is also infected, and Macbeth is its disease. .ub4c78763c581f9e4b70a3c11cb95bcf0 , .ub4c78763c581f9e4b70a3c11cb95bcf0 .postImageUrl , .ub4c78763c581f9e4b70a3c11cb95bcf0 .centered-text-area { min-height: 80px; position: relative; } .ub4c78763c581f9e4b70a3c11cb95bcf0 , .ub4c78763c581f9e4b70a3c11cb95bcf0:hover , .ub4c78763c581f9e4b70a3c11cb95bcf0:visited , .ub4c78763c581f9e4b70a3c11cb95bcf0:active { border:0!important; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .clearfix:after { content: ""; display: table; clear: both; } .ub4c78763c581f9e4b70a3c11cb95bcf0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub4c78763c581f9e4b70a3c11cb95bcf0:active , .ub4c78763c581f9e4b70a3c11cb95bcf0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .centered-text-area { width: 100%; position: relative ; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub4c78763c581f9e4b70a3c11cb95bcf0:hover .ctaButton { background-color: #34495E!important; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub4c78763c581f9e4b70a3c11cb95bcf0 .ub4c78763c581f9e4b70a3c11cb95bcf0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub4c78763c581f9e4b70a3c11cb95bcf0:after { content: ""; display: block; clear: both; } READ: Computer Network Security Alternatives Essay Macbeth is a prime example of the corruption of power, and how absolute power corrupts absolutely. Shakespeares play Macbeth is a study of manipulation, control, and power. It shows how individuals can control the mind and actions of others. That control when evil, can create not only turmoil within the person being controlled, but can lead to death and destruction of others around the person. In the case of Macbeth, not

The Reasons Behind Declining Reading Habits free essay sample

To acquire the habitof reading is to construct for yourself a refuge from almost allmiseriesof life. † Reading habithas been a great help in developing knowledge. But today, in an age when browsing thenet, playing with funky handsets and passing non-stop SMS seem to be the order of the day. The internet boom, interactive medium of images, TV and thesilver screen fillingthe minds of the modern youth, taking majority of their free time we have to think seriously how the growing generationswill find time to read. While technology is taking control steadily over individuallives, the reading habitis fast vanishing into thin air. I used to sigh at the city librariespresenting a gloomy picture of gradual decline in voracious readers who used to flock in the evenings. Twenty reasons for decline in readinghabit 1) People think that readingbooks consumes more timethan referringin the computers. Computers seem to be more attractive tothem than books. 2) The question of spending money on books is over-ruled by the thought that everythingis available in acomputer. We will write a custom essay sample on The Reasons Behind Declining Reading Habits or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People prefer to spend money on something else than spending on books. The programs in internet and TV aremore attractive than sitting in acorner and readinga book. 4) With the modern life style visiting placesand other recreationsor hobbies occupy most of our time. 5) There are a thousand reasons today for avoiding readingbooks or literatures. Some even say that her new nail extensionshave made it too difficult to turn pages! 6) There are risks of losing books while carrying them. Moreover, why to carry a burden unnecessarily when there is a laptop available? 7) Now people are more worriedabout earning money and spending every second in finding ways to find sources of income. A sense of escapism is spreading saying, â€Å"Along with giving up coffee, alcohol, strenuous exercise which may affect my [continues] Read full essay Cite This Essay 13 Pages April 2010 3 Pages May 2011 5 Pages November 2010 2 Pages October 2012 3 Pages April 2013 Related Essays Top 20 reasonswhy children should study music Top 20 Reasons Why Children Should Study Music by: Deborah Torres Patel Allyou need to do is Decline in reading skills among students POSSIBLE RAESONSFOR DECLINE INREADING SKILLS AMONGHIGH SCHOOL STUDENTSA comparative study by Cultivate alifetime reading habit Cultivate aLifetime reading Habit First, realize that reading is highly enjoyable, if you have a Cultivate my reading habit Nowadays, majority of people used to sit in front of computer and surf the Internet aimlessly. As Reading habit of students DEPARTMENT OF INFORMATIONSTUDIES UNIVERSITYOF GHANATHE READINGHABIT AMONGADULTS STUDENTS: MLA MLA 7 CHICAGO StudyMode. com is the webs leading learning tool. We inspire millions of students every day with over 1,600,000 model essays and papers, AP notes and book notes.

Saying Could in Spanish Using Poder and Other Verbs

Saying Could in Spanish Using Poder and Other Verbs Although the English auxiliary verb could is typically thought of as the past tense of the verb can, it shouldnt always be translated to Spanish as a past tense of poder. Could usually can be translated as a form of poder (a verb typically meaning to be able), however. Following are some of the common ways that could is used in English and various ways the idea can be expressed in Spanish. Translating Could When It Means Was Able or Were Able Usually, you can use the preterite tense of poder if youre talking about a one-time event or a specific period in time, but the imperfect tense should be used if youre talking about an indefinite period. The miner couldnt leave the tunnel. El minero no pudo salir del tà ºnel. (The sentence refers to an ability that existed at a particular and limited time, so the preterite is used.)I couldnt leave the city more than once a year. Yo no podà ­a salir de la ciudad ms que una vez por aà ±o. (The sentence refers to a ability that existed over an indefiite time, so the imperfect is used.)We could always count on him for advice. Siempre podà ­amos contar con à ©l para sugerencias.After five hours I could finally do it. Despuà ©s de cinco horas por fin pude hacerlo.I thought I could do it better. Pensà © que yo podà ­a hacerlo mejor.Couldnt you see the solar eclipse?  ¿No pudiste ver el eclipse solar? Although the distinction isnt always a clear one, if by saying was able or were able you mean knew how to, the verb saber is often preferable, usually in the imperfect tense: Obviously, he thought I could drive. Obviamente, à ©l creà ­a que yo sabà ­a manejar.We could make fantastic sand castles. Sabà ­amos construir fantsticos castillos de arena. Translating Could as a Suggestion or Request In English we often use could as a substitute for can in order to be polite or to soften the tone of what were saying. You can do much the same thing in Spanish by using the conditional tense of poder, although often the present tense works just as well. For example, to say, You could come with me to fish for trout, you could say either Puedes ir conmigo a pescar truchas or Podrà ­as ir conmigo a pescar truchas. Translating Expressions Such as If I Could Expressions such as if I could usually use the imperfect subjunctive: If I could turn back time, I wouldnt have answered the telephone. Si yo pudiera regresar el tiempo, no habrà ­a contestado el telà ©fono.If he could eat cake instead of vegetables he would be very happy. Si à ©l pudiera comer el postre en vez de vegetales à ©l serà ­a muy feliz.If we could see it, we would buy it. Si pudià ©ramos verlo, lo comprarà ­amos. Discussing What Could Have Been A common way of saying that something could have been, but wasnt, is to use the preterite of poder followed by haber. If something might have occurred over an indefinite time, the imperfect might also be used. It could have been worse. Pudo haber sido peor.The team could have been much more aggressive. El equipo pudo haber sido mucho ms agresivo.With more time, we could have eliminated more of the mistakes. Con ms tiempo, pudià ©ramos haber eliminado algunos ms de los errores.They could have saved my son. Podà ­an haber a mi hijo. Translating Could in Expressions of Possibility Various expressions of possibility can often be used to translate could when it means that something is possible. Often the present tense of poder can be used as well. One way to translate sentences using could in that way is to think of an alternative way of expressing the idea in English, and then translating to Spanish. The following translations arent the only ones possible: They could be the same person. Es posible que sean las mismas personas. (Literally, it is possible that they are the same persons.)It could be my imagination. Posiblemente sea mi imaginacià ³n. (Literally, it is possible that it is my imagination.)I could leave now. Ahora puedo salir. (Literally, I can leave now.)If we want to, we could take a walk through the city. Si queremos, podemos dar un paseo por la ciudad. (Literally, if we want to, we can take a walk through the city.)

Literary Analysis Research Paper Example | Topics and Well Written Essays - 1250 words

Literary Analysis - Research Paper Example The idea of the bug that Gregor Samsa becomes is intended to be loathsome, toxic, and unpleasant; something avoided by humans. This concept is essential to interpreting any of Kafka’s work. Kafka’s storytelling is characterized by pessimism, dark humor, and a keen wit. It exposes his underlying cynicism shaped by a life of exploitation, misery and injustice. Within this story, Kafka uses Gregor as a symbol and a means by which he could explore his own difficult relationship with his father as well as his sense of alienation from society. Gregor's metamorphosis causes him to be treated as something less than human, a feeling Kafka felt deeply as evidenced in its appearance in many of his other writings. Through Gregor's metamorphosis, Kafka is able to express the pain of his personal existence, allowing Gregor to reveal Kafka's social situation and embody the author's sense of social, religious, and philosophical alienation. There are too many biographical similarities b etween the fictional Gregor Samsa and the real Franz Kafka to deny the link and the probability that Gregor's impressions are closely aligned with those of his author. At the beginning of the story, Gregor is painted as the good son. He is a simple man, hardworking employee, and is highly self-sacrificing as he struggles to both support his family and pay off his parents' debts. He does all this without complaint even though he is afforded little consideration or appreciation from the family he is attempting to help. This image of Gregor's home life is very similar to what is known of Kafka's home life, particularly as it relates to the relationship between Kafka/Gregor and their respective fathers. Kafka's father, Herman, was a businessman who had little understanding or patience for a son that would not follow in his capable footsteps (Brod, 1976). After hearing his shortcomings recited to him over the course of years, Kafka felt reviled and unwanted, like vermin. This is confirme d in his unpublished â€Å"Letter to His Father†, in which he even refers to himself as â€Å"Ungeziefer† (Kafka, 2009); that is, as vermin (Brod, 43). Other evidence of Kafka's sense of intimidation by his father is the fact that he developed a stammer that became so severe in his father's presence that he could hardly communicate. This issue created yet greater alienation between Kafka and the remainder of his family, leading to a situation in which he wrote in his diary, they had become â€Å"all strangers to me, we are related only by blood† (Brod, 229). A later diary entry confessed Kafka's final analysis of this destructive relationship, writing that his father had "inevitably broken my spirit" (Brod, 231). Many of these sentiments can be found in the relationship between Gregor and his father in the story. Understanding Kafka's history makes it easy to trace how Gregor’s transformation reflects Kafka’s intense feelings of isolation and vulne rability as well as his frustration in not being able to protect himself or his emotions with any sort of ‘armor’, especially when dealing with his father. Gregor's father is immediately introduced as impatient, demanding, possessing a violent temper. When it is discovered Gregor is still at home at 6:45 in the morning, his father begins pounding on Gregor's door with his fist and turns away Gregor's breakfast. Every time Mr. Samsa enters the scene, it is with reference to violence. Upon the first appearance of Gregor before the rest of

Social-Reinforcement Field Observation using CBAS CODING SHEET Coursework

Social-Reinforcement Field Observation using CBAS CODING SHEET - Coursework Example The instructor did not give any specific negative reinforcement either. However, on six instances, the instructor gave general positive reinforcements, during which the observer encouraged generally desirable behavior from the participants. Again there were no instances of general negative reinforcements.On two occasions, the instructor provided specific technical instructions to individual members. The instructor also provided a total of 34 general technical instructions to the class, representing 74% of the instructor’s total actions during the session. At no point during the observed session did the instructor act to correct undesirable behavior or breach of discipline among the members, as described in the CBAS coding sheet as keeping control. The instructor acted to organize the participants four times during the session by giving instructions relating to their positioning or organization of the class area. Therefore, the most frequently observed behavior was general technical instructions. This is as would be expected from a gym class, where the participants are only required to follow the instructions of the instructor. Conversely, the least observed behavior was specific reinforcement, both positive and negative, and also general negative reinforcement. The lack of general negative reinforcement is because the success of the gym class relies on the enthusiastic contribution of the participants, and therefore the instructor would not be required to highlight or punish undesirable behavior of the whole group, as this could easily demotivate the group. The ratio of positive to negative reinforcements was zero, since there were neither positive nor negative reinforcements during the session. However, the ratio of specific technical reinforcements to general technical reinforcements was 2:34, suggesting that the instructor paid much more attention to the activities of